Project: The FA Cup sponsored by AXA
Entered by: John Taylor International
(See Brand Sponsorship Nominations)
Project: Nokia @ London Fashion Week 1999/2000
Entered by: The RED Consultancy
The Nokia News Service involved sending a “fashion diary” text message to the mobiles of members of the media. Four national fashion editors volunteered to write the News Service. Eleven leading designers created the Nokia Designer Collection.
Project: Whitbread Book Awards
Entered by: Karen Earl Limited
By allowing the Children’s Book of the Year to be considered for the prize provided extra opportunity to emphasise that WBA books are for everyone.