Brand Sponsorship

Winning sponsor: Guinness

Winner

Project: Rugby World Cup 1999

Sponsor: Guinness

Entered by: Octagon Marketing

(See Sponsor of the Year)

NOminations

Project: The FA Cup sponsored by AXA

Sponsor: AXA

Entered by: AXA Insurance

Axa wanted a populist communication vehicle with a presence and breadth of activity to engender pride and a sense of common identity. The FA Cup provided the perfect channel, and spontaneous brand awareness rose from three per cent to 15 per cent, and prompted awareness from 28 per cent to 51 per cent.

Project: MTV Select

Sponsor: Cadbury

Entered by: MTV UK

(See Media Sponsorship Winner)

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