Project: MEB Save Your Energy for Life
Entered by: Karen Earl Limited
MWB aimed to build consumer loyalty and a positive image following the deregulation of the electricity industry, and so focused on popular leisure pursuits, such as MEB Re-energise. Qualitative research found that 86 per cent would be likely to use MEB in the future.
Project: National Cricket League
Entered by: Connexus Sponsorship & Media
(See Best Use of Research)
Project: Cricket World Cup 1999
Entered by: Octagon Marketing
A signage package, including 3-D pitch logo mats, exclusive match stump branding, tri-vision and giant display screen branding increased spontaneous awareness of NatWest’s involvement from four per cent to 11 per cent.