Corporate Sponsorship

Winning sponsor: MEB

Winner

Project: MEB Save Your Energy for Life

Sponsor: MEB

Entered by: Karen Earl Limited

MWB aimed to build consumer loyalty and a positive image following the deregulation of the electricity industry, and so focused on popular leisure pursuits, such as MEB Re-energise. Qualitative research found that 86 per cent would be likely to use MEB in the future.

Nominations

Project: National Cricket League

Sponsor: CGU

Entered by: Connexus Sponsorship & Media

(See Best Use of Research)

Project: Cricket World Cup 1999

Sponsor: NatWest

Entered by: Octagon Marketing

A signage package, including 3-D pitch logo mats, exclusive match stump branding, tri-vision and giant display screen branding increased spontaneous awareness of NatWest’s involvement from four per cent to 11 per cent.

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