Education Sponsorship

Winning sponsor: Barclays


Project: Barclays New Futures

Sponsor: Barclays

Entered by: Kallaway

The scheme gives students the opportunity to develop skills for life and work through school/community projects. Successful schools receive cash awards, support and education materials. Each project is linked to its nearest Barclays branch and bank staff were involved. Since the launch in 1995, 58,000 students in over 900 schools have been involved. Media coverage with an equivalent advertising spend of over £1.6m was achieved.


Project: BT FutureTalk in Education

Sponsor: BT

Entered by: BT

Performance events and workshops are taken into schools to illustrate key messages about communication. To support the scheme, a website ( was set up containing a gallery section with pictures and quotes from the performances, encouraging children to interact with the technology. Schools were given the opportunity to build their own site using a template provided by BT. The programme is on course to reach its target of visiting 3,500 schools by July 2001.

Project: Lloyds TSB Live!

Sponsor: Lloyds TSB

Entered by: Educational Communications

The programme delivers curriculum-based workshops to secondary schools throughout the UK. Partners in the scheme are the Rugby Football Union/Scottish Rugby Union, the National Theatre and Roland and Arbiter. An interactive double-decker bus containing new technology and educational resources was central to the scheme. Branded products such as rugby shirts and Penguin Shakespeare books were also available.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here