FT.com builds on newspaper

It’s a shame that Robert Dwek hasn’t yet enjoyed the benefits of the new features on FT.com (“FT turns new leaf but fails to challenge Wall Street Journal”, MW March 30), preferring the dull comfort of familiarity to richness and utility.

In wanting something “that resembles as nearly as possible the newspaper” to which he has been loyal for so many years, he is selling himself short.

The beauty of the Internet is that it frees publishers from print’s constraints of time and space. The FT audience only benefits from FT.com offering something more, something different, to that which goes out on newsprint each morning.

We take the editorial values of the Financial Times – accuracy, authority, integrity and a global perspective on business – and extend them with the immediacy, depth and interactivity of the web.

Not once a day but round the clock, FT.com combines the finest business news and analysis in the world, one of the best online libraries, an easy starting point for finding business resources on the web, great tools for managing business and personal life, and a place where that special community – FT readers – can talk to each other.

To restrict ourselves to the limits of newspapers at the expense of the wonders of the web would be a great disservice to loyal FT readers.

Paul Maidment



Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here