FT.com builds on newspaper

It’s a shame that Robert Dwek hasn’t yet enjoyed the benefits of the new features on FT.com (“FT turns new leaf but fails to challenge Wall Street Journal”, MW March 30), preferring the dull comfort of familiarity to richness and utility.

In wanting something “that resembles as nearly as possible the newspaper” to which he has been loyal for so many years, he is selling himself short.

The beauty of the Internet is that it frees publishers from print’s constraints of time and space. The FT audience only benefits from FT.com offering something more, something different, to that which goes out on newsprint each morning.

We take the editorial values of the Financial Times – accuracy, authority, integrity and a global perspective on business – and extend them with the immediacy, depth and interactivity of the web.

Not once a day but round the clock, FT.com combines the finest business news and analysis in the world, one of the best online libraries, an easy starting point for finding business resources on the web, great tools for managing business and personal life, and a place where that special community – FT readers – can talk to each other.

To restrict ourselves to the limits of newspapers at the expense of the wonders of the web would be a great disservice to loyal FT readers.

Paul Maidment

Editor

FT.com

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here