Airport rail links in media alliance

Gatwick and Heathrow Express airport train services are to merge sales and marketing teams at the start of next month as part of an alliance agreement to provide common standards across both services.

The move will result in a consolidation of the media accounts for both operations.

Rocket, part of New PHD, handles Gatwick Express’ media business, and Carat and Booth Lockett Makin handles Heathrow Express’.

West Anglia Great Northern, the owners of Stansted Express, is also in talks with the management of Heathrow Express, owned by BAA, and National Express’ Gatwick Express, about joining the alliance.

To be called Airport Express, the alliance aims to bring Heathrow, Gatwick and Stansted rail airport links under the one banner.

Airport Express’ marketing will be headed by Jeremy Job, the marketing director of Heathrow Express.

The merger will result in both design and creative advertising agencies pitching to develop Airport Express as an internationally recognised brand. TBWA GGT Simons Palmer is Heathrow Express’ Agency

Job says that any decisions on advertising would not be made immediately. He adds that the Airport Express brand was something he was looking at franchising to other airport rail link services outside the UK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here