Leading UK recruitment service the Reed Group has handed £15m worth of business to Abbott Mead Vickers.BBDO and WCRS.
AMV is to develop a rebranding programme to encourage people to use Reed’s online service – at www.reed.co.uk.
WCRS is to handle advertising for the company’s online temporary jobs service Tempjobs.com, which went live last month.
It is believed the £15m spend will be split equally between the two projects. WCRS and AMV were appointed after a three-way pitch for both accounts which included Bartle Bogle Hegarty.
Media agencies have yet to be appointed, with separate pitches to be held tomorrow (April 20).
In addition to launching a rebranding programme, AMV will create a multimedia campaign for Reed’s website, which advertises jobs and offers customers advice from more than 1,000 professional recruitment consultants.
WCRS’ work will focus on an integrated campaign for Tempjobs.
Reed Group marketing director Katy Nicholson says: “AMV’s major rebranding campaign will draw people to the website, where we offer exclusive recruitment advice.
“Tempjobs is the first online temporary jobs service in Europe, and WCRS will create a multimedia support campaign.”
Reed has 260 high-street recruitment branches in the UK.