AMV scoops launch of Net insurance start-up Quoteferret

Abbott Mead Vickers.BBDO has won the multi-million pound launch for dot-com start-up Quoteferret.

A subsidiary of Lloyds broker Newman Martin & Buchan, Quoteferret is designed to supply the best buildings, home contents, car and travel insurance quotes online.

Quoteferret chief executive Jason Light says: “We will offer products from a range of insurers.”

Designed to appeal to the mass market, Quoteferret is scheduled to launch in the autumn, backed by a major TV-led multimedia ad campaign. Media will be bought by AMV sister agency New PHD.

Sue Garrard, a board account director at AMV, says: “This business could shake up the domestic insurance market in the same way Direct Line did ten years ago.

“A more convenient and cost-effective medium, a market facing price rises, and a brand with a distinctive proposition encapsulated in its name are a potent list of ingredients.”

Other brokers already offer insurance quotes online. One – called Screentrade – guarantees the cheapest motor, home and travel insurance, or it will refund the difference.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here