Ex-Dome chief Liam Kane takes Betterware top job

Liam Kane, who is leaving his post as managing director of the New Millennium Experience Company, has been appointed to head catalogue sales company Betterware.

Kane announced his departure in February (MW February 24). His one-year contract was up for renewal in March, but he extended it to April to help new Dome boss PY Gerbeau to familiarise himself with the operation.

His switch to Betterware has surprised some observers. They find it hard to understand why Kane would move from a career running newspapers as managing director of Mirror Group Scotland – via the Dome – to a company with little glamour.

Kane will join Betterware – where he has been a non-executive director for a number of years – as chief executive in May. He replaces Peter Hartley, who has left the company.

Betterware has forged a business selling household goods door to door and through catalogues. It is considered well-placed to profit from the development of home shopping through the Internet. In 1998, the public company became a private one after family members voted to sell it to NatWest.

The company recently hired Littlewoods retail strategy director Tony Hillyer as director of strategic development.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here