Hasbro hands Griffin Bacal £4m bonus

Hasbro is believed to have parted company with TBWA GGT Simons Palmer and J Walter Thompson, and handed its pre-school account, estimated at &£4m, to Griffin Bacal.

The moves, which involve classic brands such as Play-Doh, Spirograph and Play Skool, will leave Griffin Bacal with a virtual monopoly of Hasbro’s business in the UK.

It will hand the agency control of this year’s pre-school toy success story Tweenies, which was handled by TBWA, and K’Nex, handled by J Walter Thompson.

A source close to the company says: “Hasbro has carried out a thorough review of its advertising, and it has decided to consolidate its business into one agency. That is where the expertise and the experience is.

Tweenies, which is owned by the BBC but licensed to Hasbro, expects to generate worldwide sales of &£25m in the next year, with spin-off merchandise and toys.

Griffin Bacal handles an estimated 80 per cent of Hasbro’s business worldwide. It is currently working on new UK TV ads for a board game, Operation, which is believed to involve a spoof of hit TV show ER.

Media planning and buying will continue to be handled by BMP OMD.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here