Snooker seniors seek tour sponsorship

Organisers of a new global Seniors Snooker tour, which have signed up the sport’s leading senior professionals, are seeking sponsors for the event – which launches at the end of May.

Top stars, including former world champions Steve Davis, Ray Reardon, Terry Griffiths and Cliff Thorburn, have agreed to play in the tour, which is backed by the sport’s governing body, the World Professional Billiards & Snooker Association (WPBSA).

To be eligible to compete, players must be over 40, be a winner of a ranked WPBSA tournament and have held a top 16 position in the world rankings.

Seniors Snooker has been set up by two businessmen, Peter Bainbridge and Ralph Holt, following the success of seniors events in other sports, such as golf and tennis. They have hired M&C Saatchi Sponsorship to lead the hunt for commercial partners and sponsors. The agency is looking to attract a family of associates, but the number of packages has yet to be finalised. Negotiations with broadcasters, including the BBC, are at an advanced stage.

The series launches at the end of next month with the Seniors Masters Invitational at the Royal Automobile Club in London – and will include a Seniors World Championship later in the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here