EasyEverything, the Internet cafÃ© set up by EasyJet owner Stelios Haji-Ioannou, is seeking a marketing director to pilot its expansion into Europe.
The appointee will report to EasyEverything managing director Morris Kelly, and oversee a £9m in-house advertising budget.
The first EasyEverything cafÃ© was launched in London last June. The company has five shops – all in London – and plans to open another 55 in the UK and Europe by 2002. Each cafÃ© houses about 500 computers.
The first shops outside the UK will open in Amsterdam on May 29 and Barcelona on August 31.
EasyEverything’s day-to-day marketing has been overseen by EasyGroup chairman and founder Haji-Ioannou after former marketing director Tony Anderson became group head of marketing a year ago.
The new appointment will form part of a broader EasyGroup drive to boost its marketing as it expands.
EasyJet recently lured Thomson Travel Group e-commerce director Mike Cooper to the post of commercial director in the run-up to the airline’s flotation later this year (MW April 20).
Cooper will take over day-to-day responsibility for EasyJet’s sales and marketing across Europe.