Big Brother’s unhealthy love affair with nannying
Marketing WeekHowever much they deny it, governments always want to tell us what they think is good for us. Such behaviour raises rather deeper concerns.
However much they deny it, governments always want to tell us what they think is good for us. Such behaviour raises rather deeper concerns.
Luxury car marque Ferrari plans to open a global chain of retail outlets to exploit the success of its Formula One team by selling a range of merchandise. The plans have been drawn up by the Fiat-owned company’s Swiss-based licensing arm, Ferrari Idea, as part of a strategy to develop the brand. Fiat is one […]
A brand’s packaging is one of its best assets, given its ability to create stand-out and therefore sales. Yet marketers often neglect it because of upfront costs. Is this a wise trade-off?
In a bid to hit the Government’s target of tripling the use of eco-friendly electricity, utilities giants are spending millions on advertising to persuade consumers to sign up to ‘green’ schemes. But can they convince a cynical public to make
Remember greenhouse gases, melting polar ice-caps, natural resources depletion, and all the other doomsday jargon of the Eighties eco craze? The power companies do. They’re about to blast us out of our latter-day complacency with a salvo of TV campaigns proclaiming the virtues of a clean and sustainable environment. First off the blocks is PowerGen, […]
Leading UK recruitment service the Reed Group has handed £15m worth of business to Abbott Mead Vickers.BBDO and WCRS. AMV is to develop a rebranding programme to encourage people to use Reed’s online service – at www.reed.co.uk. WCRS is to handle advertising for the company’s online temporary jobs service Tempjobs.com, which went live last month. […]
Winning sponsor: London Electricity
Has the wizard of Brentwood finally lost his magic? Alan Michael Sugar, the man who brought us bargain basement stereos that got rid of the spaghetti, cheap personal computers and word processors – and made himself a fortune, once valued at £600m – is at it again. This time he has vowed to bring Internet […]
Winning sponsor: Barclays
Levi’s has poached Whitbread’s Heineken marketer, Rachel Johnson, to head its marketing operation across northern Europe, including the UK. Johnson joins the denim giant on May 2 as regional marketing manager for northern Europe, covering the UK, Scandinavia and Benelux. She will be responsible for implementing Levi’s brand developments across the region and improving the […]
Winning sponsor: AXA
Winning sponsor: British Telecommunications Internet and e-Business Division
Direct marketing is as much about generating response as it is about brand building. So attitudinal research must play a fundamental part in evaluating the effectiveness of a campaign.
Coca-Cola has secured one of its first high-profile sports sponsorships by signing a deal with US golf star Tiger Woods. The soft drinks giant will sponsor the Tiger Woods Foundation, which was set up in December 1996 to help under-privileged children in the US but now plans to expand into global markets. Coke will become […]
Manchester 2002 has signed up three major sponsors, in deals which add £12m to the next Commonwealth Games. The three deals, with Atlantic Telecom, Adecco (UK) and Guardian Media Group, add to existing contracts with United Utilities and Manchester City Airport, together worth £5m. Atlantic Telecom, which has pledged £8m to the event, is using […]