BMW has appointed a senior marketing executive at its South African office as UK managing director. Jim O’Donnell, sales and marketing director of BMW in South Africa, will take up his post on June 1. O’Donnell replaces Kevin Gaskell, who left this month to join Internet car site CarsDirect.com as chief executive for Europe (MW […]
EasyEverything, the Internet caféset up by EasyJet owner Stelios Haji-Ioannou, is seeking a marketing director to pilot its expansion into Europe.
Casting aside the old adage, “never work with children or animals” Banks Hoggins O’Shea/FCB has opted to use the ultimate experienced traveller for their ads for Travelstore.com – a live goose. Despite enlisting the services of the only trainable breed of the bird – an African goose – others have been less willing to throw […]
Eve Pollard’s Parkhill Publishing is to lose its ad director Jane Sproul. Sproul resigned from her post at the fledgling publishing company in the same week that news broke of the impending departure of Deidre Vine, editor of newly-launched w
Websites still have a long way to go to reassure consumers about online privacy, according to a new US report. Active Research’s survey of more than 900 Internet users found that over half – 57 per cent – won’t share any information with websites that allows them to be personally identified. This includes basic details […]
Energy drink Enorm is being rolled out in the UK this week as a rival to clubbers’ favourite soft drink, Red Bull. Enorm is brewed in the Netherlands by Ulvenhoutsaan12, which has licensed Watford-based Sapna Impex to handle the UK roll-out. The drink is aimed at adults and is being launched with the slogan “Life […]
Imperial Tobacco has revamped its gift inserts card promotion in the face of the forthcoming ad ban, at a time when all other cigarette companies have abandoned similar schemes. Imperial denies it is trying to side-step the proposed ban on cigarette promotions by replacing its focus gift inserts with quality assurance cards. The cards will […]
BMW has appointed a senior marketing executive at its South African office as UK managing director. Jim O’Donnell, sales and marketing director of BMW in South Africa, will take up his post on June 1. O’Donnell replaces Kevin Gaskell, who left this month to join Internet car site CarsDirect.com as chief executive for Europe (MW […]
Casting aside the old adage, “never work with children or animals” Banks Hoggins O’Shea/FCB has opted to use the ultimate experienced traveller for their ads for Travelstore.com – a live goose. Despite enlisting the services of the only trainable breed of the bird – an African goose – others have been less willing to throw […]
Increased competition and the drive for high personal productivity is forcing brand owners to offer consumers complete services, says Alan Mitchell
IPC has poached Mike Soutar, editor-in-chief of the US edition of Maxim, from rival Dennis Publishing to become managing director of its music and sport division. Soutar accepted the job, which includes responsibility for such titles as Loaded, NME and Later, as well as online brands nme.com and uploaded.com, a few weeks ago. It is […]
Mobile phone operator Vodafone has handed HPT Brand Response the bulk of its multi-million pound consumer direct marketing business. Vodafone’s total advertising spend is &£30m. HPT’s appointment is in addition to Vodafone’s direct marketing incumbents, Evans Hunt Scott (EHS) and 141 Communications. EHS will continue to work on the Vodafone Advantage loyalty programme which gives […]
US Internet portal Excite is looking for an agency to handle its full-service pan-European advertising account, worth up to &£40m. Excite’s European advertising has been largely confined to the UK since it launched here three years ago. Its billings were worth &£10m in 1999. But it is seeking to expand its service across Europe and […]
The Independent Television Commission (ITC) has ordered ITV to come up with proposals to arrest the sharp decline in its news audience since the scrapping of News At Ten. ITV is accused of breaking the conditions set by the ITC when it agreed to let the channel scrap News at Ten in March last year […]
The series of scandals and legal rows have failed to dampen corporate support for the Olympic Games. But for how long?