So there is “immense ecology fatigue” in Middle England, your leader column states last week. The power companies may indeed be far from altruistic in launching their green energy schemes in an attempt to position themselves as eco-friendly, but this does not alter the fact that we must all embrace sustainable energy sources or face […]
Microsoft is restructuring its marketing department to focus on individual customers and build the image of a caring and accessible company. The software giant claims the move reflects a change of strategy and that it is not a knee-jerk response to the US Microsoft trial. Director of corporate marketing Shaun Orpen becomes director of customer […]
Waitrose has struck its first sports sponsorship deal with an agreement to back a golf event, the Ladies European Tour (LET). The UK supermarket chain claims to be the first non-golfing organisation to sponsor the series of tournaments throughout the season across the UK and Europe. The deal will include part sponsorship of the Solheim […]
Volkswagen has applied the brakes on plans to launch a banking service in the UK, because of the uncertainty and increased competition in this market. VW was granted a UK banking licence two years ago, and said it would be offering telephone and Internet banking. The car company wanted to extend its customer base beyond […]
Leading UK recruitment service the Reed Group has handed £15m worth of business to Abbott Mead Vickers.BBDO and WCRS. AMV is to develop a rebranding programme to encourage people to use Reed’s online service – at www.reed.co.uk. WCRS is to handle advertising for the company’s online temporary jobs service Tempjobs.com, which went live last month. […]
Remember greenhouse gases, melting polar ice-caps, natural resources depletion, and all the other doomsday jargon of the Eighties eco craze? The power companies do. They’re about to blast us out of our latter-day complacency with a salvo of TV campaigns proclaiming the virtues of a clean and sustainable environment. First off the blocks is PowerGen, […]
In a bid to hit the Government’s target of tripling the use of eco-friendly electricity, utilities giants are spending millions on advertising to persuade consumers to sign up to ‘green’ schemes. But can they convince a cynical public to make
A brand’s packaging is one of its best assets, given its ability to create stand-out and therefore sales. Yet marketers often neglect it because of upfront costs. Is this a wise trade-off?
Luxury car marque Ferrari plans to open a global chain of retail outlets to exploit the success of its Formula One team by selling a range of merchandise. The plans have been drawn up by the Fiat-owned company’s Swiss-based licensing arm, Ferrari Idea, as part of a strategy to develop the brand. Fiat is one […]
However much they deny it, governments always want to tell us what they think is good for us. Such behaviour raises rather deeper concerns.
Commercial bank HSBC and US investment bank Merrill Lynch are pumping $1bn (£630m) into a new global Internet financial services brand. The new bank, which has yet to be named, will launch in the UK later this year, before being rolled out to Australia, Canada, Germany, Hong Kong and Japan. The partners will have an […]
A tide of merger and acquisitions has washed through the point-of-purchase industry. Company tie-ups may bring more customers, but some believe the quality of service is suffering.
The Euro health and fitness market is sparking interest among UK club operators, but they need to appreciate different lifestyles to expand further
Liam Kane, who is leaving his post as managing director of the New Millennium Experience Company, has been appointed to head catalogue sales company Betterware. Kane announced his departure in February (MW February 24). His one-year contract was up for renewal in March, but he extended it to April to help new Dome boss PY […]
Outdoor advertising company TDI has reorganised its senior management and introduced new European responsibilities following a series of acquisitions across the Continent. TDI executive director Tom Goddard has been named chief operating officer of TDI Europe. He will report to TDI Europe chief executive Jeremy Male. Mike Baker, TDI’s UK marketing director, has been promoted […]