Kelvin MacKenzie’s TalkSport radio station is reviewing its advertising account out of Rainey Kelly Campbell Roalfe/Y&R. The decision comes just a week after the station claimed the latest radio listening figures showed the reinvention of Talk Radio as a sports and news station had been a success. Rainey Kelly Campbell Roalfe/Y&R was appointed by The […]
Sue Knight has been appointed director of marketing at Centura Foods division Bisto Foods. Knight succeeds Ian Ayling, who quit last year to become marketing director of Ranks Hovis MacDougall’s Manor Bakeries. Ayling took up the Manor Bakeries role after Andrew Brown was promoted to replace retiring managing director Gordon Plews. Knight was previously marketing […]
Guardian Newspapers poaches ONdigital supremo to oversee £20m combined marketing budget
EMAP Performance Network music chief and former Kiss FM commercial director Adam Turner has left the company to join rival radio group GWR, just two months after taking up the post of managing director of music and events. Turner has joined GWR’s Virtual Music Store as managing director. VMS allows customers to select tracks from […]
The collapse of Boo.com is a major blow to the ad industry. Building awareness by throwing money at advertising is not a substitute for creating a good brand reputation. If start-ups fail to learn from this mistake, funding will be threatened and agencies will face a massive loss in revenue, says Ian McCawley The Internet […]
The IDM/Experian Business Performance Awards are fast becoming the ultimate accolade of a campaign’s excellence. They focus not on the attractiveness or individuality of a promotion, but on its effectiveness in improving the client’s bottom li
UK sportswear company Umbro is understood to have appointed Fallon to handle its advertising business as it prepares for a major offensive in the run-up to the Euro 2000 football championships. The company, which previously used Manchester agency Cheetham Bell, started looking for a London agency last month as part of marketing director Shay Boyd’s […]
Griffin Bacal has denied industry speculation that it is about to merge with Court Burkitt – but the agency is not ruling out a merger with another Omnicom-owned agency. Managing director Jonathan Hoare says he talked about a merger with Court Burkitt chairman Hugh Burkitt a year ago but the discussion did not lead anywhere. […]
So long as e-tailers fail to find a profitable and reliable way of fulfilling customers’ orders, they are destined to follow in Boo.com’s footsteps, says Alan Mitchell
Bass Leisure Retail is understood to be planning an all-out attack on the discount pub sector, dominated by JD Wetherspoon. The company is expected to announce plans to “significantly increase” investment in its Goose & Granite chain at its half-year results this week, adding fuel to a growing high-street price war. A Bass spokesman confirms […]
Client: Thomson Travel Group Agency: Evans Hunt Scott Campaign: Thomson Founders Club At its flotation in 1998, the Thomson Travel Group made 15 per cent of its shares available to private investors.
Confusion surrounds the fate of the latest dot-com failure, Netimperative.com.
Capital Radio is launching a TV, cinema and 48-sheet poster campaign to promote its ‘95.8 Capital FM Party in the Park’ for the Prince’s Trust on July 9. The campaign, which uses the dancing tree image that has become the one-day festival’s logo, was created by the Capital Radio marketing team and Black Pig Productions. […]
Interactive digital television is new territory for the suppliers helping service providers fulfill demand. The problem is, no one knows the volume of traffic interactive TV will engender.
Euro 2000’s marketing agency has drawn up ‘exclusion zones’ around stadiums to protect official sponsors’ interests.