Totalise, the free-shares-for-usage ISP, has reported a group operating loss before tax of £471,000 for the three months to the end of January, on a gross turnover of £1.1m. This compares with a group loss before tax of £922,000, on a £610,000 turnover, in the preceding quarter. The main driving force behind the increase in turnover was Totalise’s car import operation – branded Eurekar.
Marks & Spencer’s new food campaign shines a spotlight on food standards as new food marketing boss Sharry Crammond looks to “shout louder” about the “issues customers care about”.
Pret A Manger has built a brand positioning based on serving natural food, yet the E numbers in its bread clearly undermine that, so it has to decide whether to change its processes or its advertising.
The mobile giant has streamlined the sales process and made the customer experience “more engaging” by extending the remit of its chatbot TOBi.
Having a brand purpose is all very well, but if consumers are going to be believe it is genuine brands must communicate the values internally first.
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