Totalise, the free-shares-for-usage ISP, has reported a group operating loss before tax of £471,000 for the three months to the end of January, on a gross turnover of £1.1m. This compares with a group loss before tax of £922,000, on a £610,000 turnover, in the preceding quarter. The main driving force behind the increase in turnover was Totalise’s car import operation – branded Eurekar.
Direct Line Group’s brand strategy is best-in-class, as evidenced by its IPA Effectiveness Award win last week. Here’s 10 reasons why marketers should sit up and take note.
The mobile provider wants to “grow up” while maintaining its humour-driven approach to change perceptions and appeal to high value customers.
The latest IPA Bellwether report reveals more than 60% of marketers made no change in total marketing spend in the third quarter, highlighting indecisiveness and risk-aversion.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist hereMa
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