First marketing director selected as FA goes for commercial goals

The Football Association has taken on its first marketing director to spearhead chief executive Adam Crozier’s new branding and marketing offensive. Paul Barber joins football’s governing body next month from Barclays Bank, where he was director of communications for the retail division.

Phil Carling, who has been FA commercial director for almost five years, will report to him.

Barber will take charge of all the FA’s marketing and commercial operations – including ticketing, the 27,000-strong England Members Club, and event management.

Crozier gained approval for his three-year plan from the FA management board two months ago (MW March 23) and restructured the operation to give it greater marketing focus.

Barber said: “Carling and his team have done a great job in maximising the FA’s commercial activities. I will be working closely with him and Adam Crozier to develop our marketing strategy.

“This is a massive opportunity to exploit some of the biggest brands in world football – the FA Cup and the England national team.”

Barber, who has been working for the FA part-time as an adviser on the bid for the 2006 World Cup, previously worked in marketing at Inchcape and Abbey National.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here