Keegan stars in Sportal ad

England football coach Kevin Keegan stars in the first UK ad campaign from Sportal, the international online sports company. The ad promotes its sponsorship of the Uefa Euro 2000 football championships. It is set in a hospital maternity unit and shows a woman going through labour. After she gives birth the doctor, revealed as Kevin Keegan, announces: ‘It’s a ball’. The commercial will be rolled out in Germany, Italy and France later in the week. It has been devised by Bruce Dunlop and Jens Hertzun of Bruce Dunlop & Associates.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here