Palm seeks agency for $30m brief
Palm Computing, the hand-held computers division which was recently spun-off by 3Com, is reviewing its $30m (&£18.75m) global creative account out of Foote, Cone & Belding Worldwide (FCB), because of potential client conflict.
FCB recently won computer manufacturer Compaq’s &£188m global creative account, which involves Banks Hoggins O’Shea/FCB handling Compaq’s &£13m UK corporate branding (MW May 4).
Palm is believed to be drawing up a shortlist following the appointment of FCB by Compaq, which makes Aero 1550 and iPaq hand-held computers business in the UK.
Compaq has also been named as a partner by Microsoft, to whom it will supply hardware for its new Pocket PC.
Palm’s search for an agency in the US means Banks Hoggins O’Shea/FCB will lose an estimated &£500,000 of billings.
Last month, FCB lost 3Com’s &£60m global brand account to Lowe Lintas & Partners Worldwide, but held on to the Palm business. FCB will cease to handle the 3Com account from June 30.
