Public support for energy rises

By

Your Leader “Can green card turn up trumps?” (MW April 20) overlooks the most environmentally effective “green” electricity programme on the market.

RSPB Energy, introduced last November by the Royal Society for the Protection of Birds and Scottish and Southern Energy, is the first premium-free “green” electricity product. In only four months, it has boosted the renewable electricity market by 20 per cent.

Genuine products such as this are an important step towards providing a solution to the damaging effects of climate change, caused mainly by the burning of fossil fuels.

RSPB market research shows that, far from becoming more sceptical, the public is becoming more willing to support renewable energy products.

John Lanchberry

RSPB energy policy officer

Sandy

Bedfordshire

Recommended

First marketing director selected as FA goes for commercial goals

Marketing Week

The Football Association has taken on its first marketing director to spearhead chief executive Adam Crozier’s new branding and marketing offensive. Paul Barber joins football’s governing body next month from Barclays Bank, where he was director of communications for the retail division. Phil Carling, who has been FA commercial director for almost five years, will […]

Tate looks to brands for wider appeal

Marketing Week

The Tate Gallery has joined forces with a range of brands to promote the launch of Tate Modern and to encourage younger people. The deals include one with the coffee bar chain Coffee Republic to sell a new coffee called “La’TATED” in special Tate cups nationwide. A Tate Beer has also been developed by restaurateur […]

Latest from Marketing Week