Silentnight Beds holds £8m pitch

Silentnight Beds, the UK’s largest bed manufacturer, is launching a pitch for its media account after increasing its advertising spend from less than £1m to £8m.

It has also appointed Mortimer Whittaker O’Sullivan to handle its creative business.

The dramatic increase in ad spend reflects Silentnight’s intention to return to TV advertising after a three-year break.

The media pitch has not yet begun, but incumbent Feather Brooksbank will be invited to repitch, according to Silentnight Beds marketing manager Samantha Kiel.

Mortimer Whittaker O’Sullivan was awarded the creative account after a four-way pitch which did not include the incumbent Edinburgh-based The Leith Agency.

Kiel confirms the brand’s hippo and duck characters will remain central to Silentnight’s advertising. She says: “The agency presented a creative interpretation that will inject humour into the brand, making our hippo and duck icons even more memorable.”

The new campaign will run across TV, outdoor and consumer press.

The company’s pre-tax profits for 1999 leapt from £16.3m to £40m on the back of selling some of its businesses – springmaker Wellhouse and its US division. The company is keen to make acquisitions in the design and furniture industry.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here