Banc scoops £3.5m SceneOne account

Banc has picked up the £3.5m account for Flextech Interactive’s entertainment guide SceneOne after a two-way pitch against HHCL & Partners.

Banc has picked up the &£3.5m account for Flextech Interactive’s entertainment guide SceneOne after a two-way pitch against HHCL & Partners. The agency will have the task of positioning SceneOne as the ultimate interactive entertainment guide.

Banc chairman Robert Bean said: “We have worked with Flextech Interactive on a brand planning process which has led us to a clear and compelling consumer insight – in this instance helping to simplify an incredibly complex project.”

SceneOne is available on three digital platforms: the Internet, television and mobile phone.

The website carries TV and radio listings for all regions, as well as details about cinema programmes, gigs, theatre and comedy. It also offers discounts on books and CDs bought through the site.

A SceneOne shop was also launched on Open in March offering an online ticketing service for gigs and events. Products for sale will soon be extended to CDs, books and videos.

Flextech Interactive director of commerce Mark Bradford says:

“SceneOne offers a wide variety of content across multiple platforms. The quantity of dot-com advertising in the market makes it obvious that differentiated positioning and a clear consumer message are vital for success. We are confident that we will achieve this working with the Banc team.”

Flextech Interactive provides a range of digital and interactive services to the media, satellite and cable industries and boasts a portfolio of 14 websites.

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