Bank Hoggins wins £5m brief for ‘first’ single eBill service
Banks Hoggins O’Shea/FCB has picked up the advertising, media planning and buying for the online one-stop essential services provider Servista.com.
Banks Hoggins pitched against a number of unnamed agencies to win the account, understood to be worth &£5m.
Servista.com, which launched this week, offers consumers the chance to save money on combined telecoms, gas and electricity bills and claims to be the first company to introduce a consolidated eBill.
It buys services from a supplier in each category and sells them on to the consumer.
The company was founded in 1999 to capitalise on the opportunities presented by services deregulation and to exploit the Internet as an effective medium for commerce.
Servista.com is backed by venture capital companies Arts Alliance Advisors, Sofinnova Partners and Sussex Place Investment Management, the seed fund for London Business School.
The company was set up by managing director Courtney Sheets, formerly managing director of Oxford Semiconductor UK and John Gorman, who has worked on business development at Triad Systems. Marketing is headed by marketing manager Desiree Maghoo.
It is understood that Servista-.com is to offer mobile telecommunications, ADSL and Net access. There are also plans for a European roll-out dependent on pending deregulation in those markets.
