Delaney staff heed teacher ads – and quit

Delaney Lund Knox Warren may have lost its coveted teacher training brief to McCann-Erickson, but its most recent campaign, which ends next month, has not been entirely ineffective.

True, the number of people signing up for a life at the chalk-face continues to plummet.

But Delaney Lund’s ads did, at least, persuade one or two highly-paid professionals in other, ostensibly more glamorous careers, to think about a change of direction.

According to the agency’s chief executive Greg Delaney, several people working on the teacher training account were so caught up in the spirit of the thing they have since left the agency…to become teachers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here