Yell.com has had a “phenomenal” response to its Yell Awards this year, with nominations up 25 per cent on 1999. Shortlisted websites include mywapworld.com, fun-1.com, Parents.org and partyparties.co.uk. The winners will be announced in July. Marketing Week is sponsoring the awards.
The 140-second ad, which tells the story of Elton John’s life after he received a piano for Christmas, marks a change in creative direction for the retailer although keeps its festive positioning focused on thoughtful giving.
While some brands do admit to flouting the rules, others are opting to work with micro-influencers in order to build trust and increase credibility.
The introduction of the chief growth officer position more than 18 months ago has focused the minds of Coca-Cola’s marketers on business growth, rather than awareness and winning Cannes Lions awards, as it looks to reach new consumers and boost brand loyalty.
Agencies’ commercial credentials, innovation and workplace wellbeing are being celebrated in Marketing Week’s sister brand Oystercatchers’ relaunched awards.
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