Dog club rallies for sponsorship

Is your brand looking for a sponsorship opportunity that screams adventure, daring, dash and, er, dogs, in a “and all because the lady loves them” kind of way?

If so, why not come to the rescue of the “benchmark of the canine calendar” – The Siberian Husky Club of Great Britain’s Annual Sled Dog Rally held in Aviemore.

After almost 20 years, Friskies Petcare has cancelled its sponsorship of the esteemed event due to “policy changes”. The Diary can only hope the people at Friskies haven’t lost interest in caring for pets.

Local, national and international media, The Siberian Husky Club assures us, will be clamouring to cover the event which captured &£1m-worth of coverage last year.

Fluffy dogs and a green mode of transport – go on, call Penny Evans on 01908 609796.

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