Fox’s social tips take the biscuit

Helpful marketers at Fox’s Biscuits have drawn up some tips to boost the crummy existence of Londoners.

According to a survey by the Yorkshire-based biscuit purveyors, residents in the Big Smoke are a miserable lot.

Fox’s “Neighbourliness index” provides few crumbs of comfort for Londoners. Two-thirds of the 1,000 people surveyed claimed they are the least friendly in the UK – and amazingly Londoners agreed.

As London, and possibly its new mayor, chew over the dismal results, Fox’s is offering tips on how to be a better neighbour, such as popping round for a cuppa and, of course, a plate of Fox’s biscuits.

The question is: will stressed out Londoners’ wafer-thin tolerance stretch to being told how the lifestyle cookie crumbles? Or do Fox’s social suggestions just take the biscuit?

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