Nickelodeon promotes marketer to fill top post

Children’s TV channel Nickelodeon has appointed a new head of marketing to replace Mary Curran, who quit the company more than ten months ago to pursue “other interests”.

Gill Seaton, who has worked at the channel for over two years, has been promoted to the top role from senior marketing manager.

She will spearhead a four-strong department and will oversee all the company’s marketing activity for both its brands – Nickelodeon and its pre-school channel Nick Jr.

The company, which is a joint venture between BSkyB and Viacom-CBS, works with agencies on a project basis. In the past, it has used Roose & Partners, Exposure and Fishtank.

Its programmes, the majority of which are imported from the US, include Rugrats, Sabreena the Teenage Witch, and Sister Sister.

Seaton says: “Nickelodeon has been the number one cable and satellite channel in the UK for the past three years and I intend to be original and innovative with our brand to put kids first and keep us on top.”

The company’s immediate plans include a new campaign to promote Nick Jr, currently shown on SkyDigital, to parents as a pre-school “play, laugh and learn” channel.

Seaton was previously senior brand manager at Buena Vista Home Entertainment.

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