Premium payers left in the dark

Spot on with Torin Douglas’ Campaign for Real Listings in last week’s article on Artsworld, “Why new arts channel faces a poor reception”.

Artsworld’s Sir Jeremy Isaacs and Bob Phillis have every right to worry about Sky Digital’s refusal to allow subscribers to plan their viewing in advance. It does not bode well for the type of viewer who will watch Artsworld – and I count myself as a potential viewer.

My own experience with Sky Digital to date, however, does not fill me with much hope for or desire to subscribe to a channel whose programme details I cannot discover in advance. Artsworld viewers will not be couch potatoes who are prepared to flick through the on-screen listings on a daily basis (the dreaded 73 per cent). I fear Artworld’s people are being conned by Sky on this one. Join the club!

As a premium payer for FilmFour since it first became available on non-digital Sky a couple of years ago, I felt outraged enough when Sky contacted me to say it was moving to Sky Digital at the beginning of April.

Nevertheless, FilmFour is one of the reasons I subscribe to Sky, so I went over to digital, only to discover that the listings have disappeared from Sky’s magazine, Sky View.

Neither are they in the Sky Digital magazine. Viewers have to trawl through the TV screen listings on a daily basis (a tedious, unappetising process), or go online by accessing FilmFour’s Internet site (an unnecessary extra cost, both in time and money).

Try getting anyone at Sky or FilmFour to give you an answer on this listings issue ( or and you’ll find yourself whistling in the wind.

Why does Sky treat its viewers like this, especially those who pay premiums over and above the normal package? It shows contempt for people who subscribe to Sky channels.

And why doesn’t FilmFour insist on proper listings? Is it even aware of the situation? In the meantime, bring on that Campaign for Real Listings! I’ll be the first to sign up.

Mark Griffiths


West Sussex

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here