Prince’s Trust hunts head of marketing for youth drive

The Prince’s Trust, the charity set up 20 years ago by Prince Charles to help disadvantaged young people succeed in a working environment, is looking for its first marketing chief.

The new position of commercial director will encompass marketing, events, sponsorship and income generation. The appointee will be responsible for formulating and implementing a marketing strategy for the charity.

BMP.DDB handles the Prince’s Trust advertising account free of charge.

The Trust has a 92 per cent prompted awareness rate, according to chief executive Tom Shebbeare. But awareness is at its lowest among those it has been set up to help – 14- to 25-year-olds.

Shebbeare says: “We need someone to raise awareness among young people and to control all forms of income generation.”

The Trust expects to generate more than £40m this year, £9m of which will be from the corporate sector. The charity’s largest division, which helps business start-ups that banks and other financial backers have refused to touch, has a spend of £13m per year.

The Trust’s best-known event is the music festival Party In The Park organised in conjunction with Capital Radio and broadcast on Channel 4. It also runs a volunteer programme with Premier League football clubs.

The Trust’s board of directors include Carphone Warehouse managing director Charles Dunstone, Rolls Royce chief executive John Rose and Redwood Publishing’s chief executive Mike Potter.

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