Snail’s place is over the fence

What is it with snails all of a sudden? The extremely slow-moving creatures have managed to crawl their way into starring roles in a whole host of recent TV ads.

Abbott Mead Vickers.BBDO flew out a number of the gentle creepy crawlies to Cuba to take part in a snail race for a Guinness ad.

J Walter Thompson recruited the services of Aardman Animation to transform an ordinary snail into one with a grandiose house on its back for the Homes section of The Daily Telegraph.

And now Freeserve is showing a couple of snails “getting it on” in one of its latest ads.

Could it be that creatives are under the mistaken belief that snails are better behaved than puppies, children and cats?

Snails may have slimed their way into creatives’ hearts but as far as The Diary, a keen gardener, is concerned, they remain oozy little devils which leave a trail of death and destruction in their wake and are only good for one thing – lobbing over the neighbour’s wall.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here