Tennent’s chief joins e-comsport as sales and marketing director

Gordon Brown, former brands director for Tennent’s lager, has been made sales and marketing director of e-comsport.

Brown left the Bass-owned brand last month after 14 years with the brewer. As director of the Tennent’s brand he was responsible for Tennent’s lager, Tennent’s Velvet, and Tennent’s Pilsner as well as sponsorship deals such as T in the Park and the Tennent’s Scottish Cup. His role is being filled temporarily by his assistant Sandra Mitchell until a replacement is found.

Brown’s role at e-comsport will be to develop its range of sports media products and services.

The company was launched last year to provide a range of football and golf-related information services.

Its products include e-comscout, a database of top players aimed at professional football managers. It is preparing to launch golfism.net, an online golf information service, and a fans version of e-comscout.

Alan Montgomery, chief executive of e-comsport, says: “Gordon’s experience and knowledge in building brand values and corporate relationships will be crucial in our development plans both in the UK and internationally.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here