Capital Radio is launching a TV, cinema and 48-sheet poster campaign to promote its ‘95.8 Capital FM Party in the Park’ for the Prince’s Trust on July 9.
The campaign, which uses the dancing tree image that has become the one-day festival’s logo, was created by the Capital Radio marketing team and Black Pig Productions.
The TV ads air on Carlton, LWT and Channel 4 on May 29, followed by ads in 650 cinemas starting from June 30 and posters from July 15.
They aim to persuade people to tune in to 95.8 Capital FM for a chance to win tickets to the event, which last year sold out in 48 hours.
Media is being handled by Zenith Media.