Our Price, the 230-store music retail chain, has appointed Circus to develop a brand strategy for its relaunch as v.shop later this year. The agency, which was selected without a pitch, will oversee the advertising, corporate communications and PR for the launch.
From compostable packaging to plant-based alternatives, a new generation of brands are looking to combat plastic waste while striving to educate confused consumers about the complex recycling process.
In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands.
ISBA has updated its influencer marketing contracts to bring better “commercial discipline” to the relationship between brands and influencers after finding that while marketers plan to up spend in this area, most still don’t feel confident working with influencers.
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