Mars reviews £12m outdoor

Mars has called a review of its combined £12.3m UK outdoor buying media business, handled by outdoor specialist Concord.

Mars has called a review of its combined &£12.3m UK outdoor buying media business, handled by outdoor specialist Concord.

The US-based confectionery-to-catfood giant is understood to have invited outdoor specialists Posterscope, Portland and the incumbent to pitch for the business.

The review is across Mars Confectionery and Pedigree Masterfoods. Mars is the third-largest spender in outdoor, according to MMS.

The review follows Mars’ decision to hand its centralised &£85m media buying account to Zenith Media in September last year (MW September 30 1999).

The change also follows some changes in the media department. Last month, Pedigree Masterfoods international media manager Laurence Haslehurst retired. Haslehurst oversaw the media pitch last year. He was replaced by Angus McIntosh, who is understood to be overseeing the review.

No one at Mars was available to comment on the review. Concord managing director Nigel Mansell refused to comment.

Mars has recently reviewed some of its creative agency arrangements. At the end of last year, Abbott Mead Vickers.BBDO picked up the Whiskas cat food business from M&C Saatchi. In March this year, Mars Confectionery moved its &£30m global Twix business from D’Arcy to Grey.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here