ScottishPower is expanding its marketing department by a third and creating separate teams to focus on new services within the energy division.
The marketing department is currently split into two divisions. Retail covers ScottishPower’s 185 high-street stores, while energy oversees the marketing of products to domestic and business customers.
The 26 appointments will mainly be in the energy division, including new senior product marketing roles.
The recruits will report to marketing director Dominic Kelly.
The marketing teams will develop products, which could include home-service packages offering repairs and insurance, similar to those being developed by rivals Centrica, npower and Virgin Home Services.
Kelly says: “We are restructuring the business to increase the focus on current products and develop new ones.
“We are recruiting people from all marketing backgrounds, not just utilities. We want to make ScottishPower a centre of excellence for marketing in Scotland.”
ScottishPower’s separate Internet division, which is run by development director Stewart Laing, is also expanding.
The company is planning to extend online services to business and domestic customers.
ScottishPower claims to supply gas or electricity to one in five UK households.
The company’s creative work is handled by Bartle Bogle Hegarty and Faulds Advertising, with media through StarcomMotive.