Walker Media wins £15m Guardian online launch

Walker Media has won the media buying account to launch Guardian Media Group’s online employment network Workthing.com, reported to be worth from &£15m to &£20m.

Expected to launch this summer, the website will provide recruitment services and career advice.

Michaelides & Bednash has already been appointed to handle strategy, and head of marketing Niall Murdoch is drawing up a shortlist for the creative account.

Managing director Andy Baker joined from United News & Media, where he was vice-president of corporate development, covering the content and US e-commerce site CMPnet. Baker was coy about the advertising spend, but it is understood to be in double-digit figures.

“We are a complete employment network featuring anything to do with work,” says Baker. “As a business, we are not just a website. I want us to be on many other platforms.”

Workthing has established a strategic partnership with GMG’s Guardian Newspapers, which will provide it with content and information in the media, education and public sectors. It is also looking at similar partnerships with other content providers.

Walker Media managing partner Phil Georgiadis comments: “A huge opportunity exists for a brand that can harness the potential of the Internet, and provide support to individuals as they progress in their working life.”

He adds: “Our experience with media, Internet and retail brands will be put to good use.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here