Mars reviews £12m outdoor
Marketing WeekMars has called a review of its combined £12.3m UK outdoor buying media business, handled by outdoor specialist Concord.
Mars has called a review of its combined £12.3m UK outdoor buying media business, handled by outdoor specialist Concord.
Adidas has promoted its head of football and rugby, former SmithKline Beechcam marketer Nick Craggs, to be its most senior marketer in the UK and Ireland, amid a shake-up at its marketing operation. Craggs is to take up the post of head of communications, with responsibility for advertising and PR. The role has been vacant […]
New research marks the British out as Europe’s most willing online shoppers. How is the grocery industry responding to our positive attitude?
Whitbread is splitting up its 380-strong Brewers Fayre chain of family pub restaurants in a £10m brand overhaul. More than 120 Brewers Fayre houses will be rebranded as family-oriented Brewsters. Although they will be initially dual branded, the Brewers Fayre name is expected to be dropped at a later date. The remainder of the estate […]
Walker Media has won the media buying account to launch Guardian Media Group’s online employment network Workthing.com, reported to be worth from &£15m to &£20m. Expected to launch this summer, the website will provide recruitment services and career advice. Michaelides & Bednash has already been appointed to handle strategy, and head of marketing Niall Murdoch […]
Unusual in its size, level of personalisation and precise targeting, the BT direct marketing campaign uses the most sophisticated technology to compete with low-cost rivals.
The Royal Mail has poached Tim Rivett, client services director at below-the-line agency Summerfield Wilmot Keene (SWK), to set up a Mail Media Centre offering advice on direct mail (DM) to clients and agencies. As director, Rivett will report to Adam Novak, managing director of the media markets division. The centre will offer advice on […]
Client: Envision Licensing Agency: OgilvyOne Campaign: TV Licensing Evading payment of the TV licence fee is a criminal offence, but one which is committed by one in 20 households in the UK.
The English Tourism Council (ETC) has developed the first brand for England to help the country position itself against holiday destinations such as France and Spain. Until now, England has not had the benefit of any specific brand identity, while Wales and Scotland have been the subject of well established marketing campaigns developed by their […]
Spar UK marketing controller Susan Darbyshire is to replace Neil Henry as marketing director at the 2,674-strong convenience store chain. Henry, who has been with the company for five years, will next month take up the post of group marketing director for an unnamed home improvement retail chain based in Cheshire. Darbyshire has worked at […]
The demise of Boo.com not only reflects badly on its co-founders and backers – it reveals a very British disease: we’re bad at online retail content.
Andrew Day, president of the Japanese operation of Budweiser parent Anheuser-Busch, has been appointed as UK managing director. Day replaces Peter Jackson, who is leaving Anheuser-Busch at the end of this month after 11 years. Jackson is believed to be considering opportunities in e-commerce. The move is part of a wider management shake-up at the […]
Client: Prime Health Agency: Communication Solutions Campaign: Private Medical Insurance Prime Health is the private medical insurance (PMI) subsidiary of Standard Life.
The British Horseracing Board (BHB) has strengthened its marketing firepower with the appointment of a former Reebok international marketing chief as managing director. Chris Reynolds, who joins the sport’s governing body in July, will take on responsibility for all commercial activities, including marketing, finance and communications. He has a strong marketing background, having worked in […]
Gloomy global stockmarkets might suggest otherwise, but a new report predicts a massive boom in online share dealing through mobile phones over the next few years. There will be more than 16 million WAP-enabled mobile banking customers in Europe by 2004, says Datamonitor’s report, entitled M-banking in Europe 2000. This figure means that one in […]