Gold Award Winner
Marketing WeekClient: NSPCC Agency: WWAV Rapp Collins Campaign: Direct Donor Marketing During 1994, the NSPCC commissioned an independent National Commission of Inquiry into the possibility of ide
Client: NSPCC Agency: WWAV Rapp Collins Campaign: Direct Donor Marketing During 1994, the NSPCC commissioned an independent National Commission of Inquiry into the possibility of ide
The days of differentiating Net brands from their parents are numbered. Unless you are taking a new tack, the expense is unlikely to merit it.
Coty is introducing a low-cost, mass market colour cosmetics range to the UK, called Miss Sporty, which will launch the company’s drive for younger consumers. The range will be aimed at 16- to 24-year-olds but Coty is hoping to pull in consumers from both above and below that age span. Its Rimmel and Margaret Astor […]
Griffin Bacal has denied industry speculation that it is about to merge with Court Burkitt – but the agency is not ruling out a merger with another Omnicom-owned agency. Managing director Jonathan Hoare says he talked about a merger with Court Burkitt chairman Hugh Burkitt a year ago but the discussion did not lead anywhere. […]
United Distiller’s & Vintner’s (UDV) former market leader Piat D’Or could be in for a make-over as the drinks giant prepares to cash in on the UK wine boom.
Abbott Mead Vickers.BBDO has won an advertising account, worth up to £10m, for Beautyspy, a new Internet, retail and mail-order cosmetics and toiletries company run by, among others, former Coty marketer Amy Gordinier.
BMW Williams Formula One has signed a sponsorship deal with insurance giant Allianz, which it claims will lead to the development of safer cars for consumers. The move has been backed by the sport’s governing body, Formula One Association (FIA). It is the first time the body has linked with an F1 team. The partnership […]
So long as e-tailers fail to find a profitable and reliable way of fulfilling customers’ orders, they are destined to follow in Boo.com’s footsteps, says Alan Mitchell
Interactive digital television is new territory for the suppliers helping service providers fulfill demand. The problem is, no one knows the volume of traffic interactive TV will engender.
ScottishPower is expanding its marketing department by a third and creating separate teams to focus on new services within the energy division. The marketing department is currently split into two divisions. Retail covers ScottishPower’s 185 high-street stores, while energy oversees the marketing of products to domestic and business customers. The 26 appointments will mainly be […]
As the tackles slide in from clubs, fans and sponsors, Tom O’Sullivan wonders how long UEFA can continue to satisfy every interest in European club football
BMP and its sister media agency OMD are understood to be among the creditors owed $30m (£18m) following the collapse of online fashion retailer Boo.com. BMP created the £15m ad campaign for Boo’s launch last November and OMD bought the television airtime, poster space and press spots. BMP joint managing director Chris Cowpe refused to […]
Gloomy global stockmarkets might suggest otherwise, but a new report predicts a massive boom in online share dealing through mobile phones over the next few years. There will be more than 16 million WAP-enabled mobile banking customers in Europe by 2004, says Datamonitor’s report, entitled M-banking in Europe 2000. This figure means that one in […]
ITN plans to exploit the fact that although Sky has the only commercial news channel, cable companies are not always obliged to screen it.
BMP and its sister media agency OMD are understood to be among the creditors owed $30m (£18m) following the collapse of online fashion retailer Boo.com. BMP created the £15m ad campaign for Boo’s launch last November and OMD bought the television airtime, poster space and press spots. BMP joint managing director Chris Cowpe refused to […]