Bronze Award Winner
Marketing WeekClient: SightSavers International Agency: N/A Campaign: Direct Supporter Recruitment In 1997 Sight Savers International set out to expand its individual supporter base using direct marketing.
Client: SightSavers International Agency: N/A Campaign: Direct Supporter Recruitment In 1997 Sight Savers International set out to expand its individual supporter base using direct marketing.
Advances in technology and the increasing slickness of visual aids conspire to distract those making presentations from the content itself. It is the text that really matters.
As foreign brewing giants line up Bass and Whitbread as takeover targets, WCRS and Lowe will soon be forced to choose between big-spending brands. Rival ad agencies are licking their lips at the prospect.
Kelvin MacKenzie’s TalkSport radio station is reviewing its advertising account out of Rainey Kelly Campbell Roalfe/Y&R. The decision comes just a week after the station claimed the latest radio listening figures showed the reinvention of Talk Radio as a sports and news station had been a success. Rainey Kelly Campbell Roalfe/Y&R was appointed by The […]
Sue Knight has been appointed director of marketing at Centura Foods division Bisto Foods. Knight succeeds Ian Ayling, who quit last year to become marketing director of Ranks Hovis MacDougall’s Manor Bakeries. Ayling took up the Manor Bakeries role after Andrew Brown was promoted to replace retiring managing director Gordon Plews. Knight was previously marketing […]
Guardian Newspapers poaches ONdigital supremo to oversee £20m combined marketing budget
EMAP Performance Network music chief and former Kiss FM commercial director Adam Turner has left the company to join rival radio group GWR, just two months after taking up the post of managing director of music and events. Turner has joined GWR’s Virtual Music Store as managing director. VMS allows customers to select tracks from […]
Outdoor advertising company More Group is to take over the marketing of former rival Primesight’s 390 large-format panels in Scotland, so it can offer a more comprehensive nationwide sales package. The 370 48-sheet and 20 96-sheet panels are to be rebranded as More O’Ferral from June 1. They were bought from Baillie by Scottish Media […]
UK advertising expenditure has crashed through the £15bn barrier for the first time, after rising by more than six per cent in the last year.
The ETC is unveiling an ‘England’ brand to encourage overseas visitors and English residents to holiday in Britain. Critics argue that its marketing should be integrated with Scotland and Wales. But this campaign is about tourism, it is not an attempt to tackle the united Britain debate, says Lucy Barrett The tourism industry in the […]
Building supplies group Jewson is ending its sponsorship of the Rugby Football Union first and second divisions at the end of this season, when its three-year deal expires. The company, which has more than 550 stores nationwide, is planning to switch its budget to community-based programmes. Jewson marketing director Matthew Jenkins says: “National sponsorship has […]
The IDM/Experian Business Performance Awards are fast becoming the ultimate accolade of a campaign’s excellence. They focus not on the attractiveness or individuality of a promotion, but on its effectiveness in improving the client’s bottom li
The collapse of Boo.com is a major blow to the ad industry. Building awareness by throwing money at advertising is not a substitute for creating a good brand reputation. If start-ups fail to learn from this mistake, funding will be threatened and agencies will face a massive loss in revenue, says Ian McCawley The Internet […]
Saga Group, the magazine-to-holidays company for the over-50s, is planning to launch interactive TV services. This week Saga Group began broadcasting its new national digital radio station, Primetime Radio, on the Digital One radio platform. Saga Group is considering using interactive TV to target its lucrative over-50 audience which, in ten years, is expected to […]
Your systems have been tested and are ready to roll. The only missing link is the home delivery service but, as the UK has a long-standing mail order tradition and a plethora of carriers, this is going to be a doddle, isn’t it?