Barclays to unveil global expat scheme

Barclays is targeting the 14 million Britons who live and work abroad by launching a one-stop shop global banking service, which will give them 24-hour access to their accounts anywhere in the world.

The scheme, called Global Solutions, will enable expat customers to carry out everyday banking services, from opening accounts and checking balances to paying bills and transferring cash, by telephone or online.

Barclays claims it is the first international banking scheme to offer a multi-currency service.

It will, for instance, enable someone working in the Middle East to view all their accounts – even those held offshore – on a single screen, so that they can transfer money, no matter what currency, between them.

Global Solutions also offers a wide range of lifestyle-related services such as emergency assistance, property management and tax planning.

The scheme was tested in the bank’s London international office in Knightsbridge and adopted by 95 per cent of customers.

Barclays director of international personal banking Bob Bashford says: “This package takes the hassle out of managing personal finances in different currencies and across time-zones.

“It will put globetrotters at ease with their finances,” he adds.

Marketing strategy for the scheme is still being finalised, although it will initially be promoted in-store and through direct mailings.

A Barclays spokeswoman says the bank has not ruled out using TV advertising to push the service.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here