Charles Schwab to feature in company campaign

Charles Schwab, founder and joint chief executive of the eponymous online stockbroker, is starring in the company’s first UK television ad campaign, which launches this week. It comprises two executions: ‘Rollercoaster’, which features Schwab portraying the ups and downs of the financial markets, and ‘PC’, which shows him teaching primary school children the benefits of investment ‘homework’. The campaign has been devised by Abbott Mead Vickers.BBDO, with media through New PHD.

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