Gola develops clothing range

Sportswear marque Gola, best known for its football boots, has hired its first marketing chief with a brief to build a fashionable clothing brand.

Marketing manager Donna Hill joins from Manchester PR agency Redman Jones & Partners, where she worked on the Gola account for 15 months. She will seek an advertising agency to build on the brand’s heritage, though a budget has yet to be decided.

Hill reports to Harvey Jacobson, managing director of Lancashire-based Gola owner D Jacobson & Sons.

Hill, who is responsible for developing a brand and marketing strategy, intends to seek endorsements from football players. She is also considering creating an Internet presence. “From a product point of view, the possibilities for the brand are very big because the name is so well-recognised.

“The company has realised the brand’s significant potential and wants to support it,” says Hill, who will also be recruiting a marketing team.

She continues: “We don’t claim to be on a par with the Nikes of this world, but some of our products are of as good a quality – and our prices are lower.”

The company is looking to develop new product areas, having recently introduced watches and its first women’s range.

Gola also sells children’s wear and sports accessories. Last year, it signed up Middlesborough manager Bryan Robson to endorse the brand.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here