Worldpop ties with Sony for Ibiza clubbers’ summer blitz

Worldpop, the music media company run by former Radio 1 DJ Peter Powell, has linked with electronics giant Sony for a summer-long promotion on the clubber’s island of Ibiza.

Sony will create three Internet cafés on the island to allow clubbers to access the Internet and use e-mail. Worldpop head of marketing Dan Avener says sponsorship contracts with other lifestyle brands are being finalised.

A deal with Mobile Channel Network will allow Worldpop to send Ibiza news, gossip, chart and club information to holidaymakers’ mobile phones through text messages. Users can register for the service on Worldpop’s website.

Worldpop is launching a press and radio advertising campaign to flag up the promotion, called Mobile Ibiza, starring Radio 1 DJ Pete Tong.

The radio campaign kicks off on June 5 on stations including Kiss 100 and Galaxy and the press ads feature in July issues of music magazines including Mixmag, Muzik and Ministry.

The campaign was created by McCann-Erickson’s youth agency Magic Hat.

Worldpop offers pop music content through the Internet, TV, radio and mobile phones. It made history in April by becoming the first sponsor of the UK Top 40 singles and albums charts.

Last week, the company hired LWT managing director Liam Hamilton as its chief operating officer to work alongside chairman Powell.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here