Party in the Park secures two sponsors

Capital FM’s third annual Party in the Park event has attracted sponsorship from the Unilever-backed Internet brand for teenage girls, Wowgo, and Wrigley’s Extra chewing gum.

All 100,000 tickets for the July 9 event sold out within seven hours of going on sale on May 25 – a quarter of them through Party in the Park’s dedicated website. Tickets for last year’s event sold out in 48 hours – 7,000 of them online.

In a six-figure deal, Wowgo secured sole sponsorship of the website which was created by Capital Interactive, the radio company’s online division.

Wowgo launched last month as a lifestyle brand for 12- to 17-year-old girls, but offline initiatives – TV and radio programmes, financial services and mobile communications – are planned.

The Wrigley’s Extra sponsorship of the event is worth over &£1m. The brand will run an on-pack “golden ticket” competition from June 19 which will be promoted on air and will have a major presence at the event.

The partnership was negotiated by Capital Radio Advertising, headed by new managing director Linda Smith, and CIA MediaNetwork.

A deal with Channel 4 has secured a seven-hour live broadcast of the event, which is held in aid of the Prince’s Trust. Acts will include Ronan Keating, Christina Aguilera, Mel C and Travis.

Capital Radio and EMAP launch their joint venture local digital multiplexes under the CE Digital platform today (June 7). Twenty-three digital services across London, Birmingham and Manchester will roll out from today including 95.8 Capital FM, Kiss 100, BMRB and Magic. Capital will launch a new adult service for London in September.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here