RVP Foods’ Oriental Express brand is to sponsor the second series of prime-time Channel 5 martial arts show Martial Law. The £500,000 deal includes broadcast sponsorship, Internet games and competitions, on-pack promotions and in-store marketing.
The programme, which goes out at 8pm on Sundays, features Hong Kong martial arts expert Sammo Hung as a Shanghai cop who joins forces with the LAPD. It is one of Channel 5’s top five programmes, with a regular audience of about 1.5 million.
Channel 5 account director Mark Swift says: ‘The show, with its young, fun style is an obvious match for Oriental Express stir fry meals.’ He adds that the tie-up offers Oriental Express the opportunity to enhance its reputation with young families.