Super strong cider in first TV campaign

Super-strength cider White Lightning is to be advertised on television for the first time next month in a new fly-on-the-wall style campaign.

The Bulmers brand, which is 7.5 per cent alcohol by volume, will appear in two spots, to air on Channel 5 from July 1.

The ads were created by Bruce Dunlop & Associates, which was launched last year by former creative director of BSkyB, Bruce Dunlop.

A spokeswoman says: “The spots were all shot on 35mm in a fly-on-the-wall documentary style.

“They feature a slice of life – ordinary people getting ready to go on a night out.

“The creative agenda was to underplay the product and minimise the hard-sell strategy, focusing on character-driven sketches based on real White Lightning drinkers.”

In one spot a group of lads laugh at a man who wears a terrible jacket with pride. The other features a group of girls getting ready to go out who laugh at one girl with lipstick smeared on her teeth.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here